Posts Tagged ‘marketing’

What Was Your Favorite Superbowl 44 Commercial?

As you know, yesterday the New Orleans Saints beat the Indianapolis Colts in Superbowl 44.

Honestly, I really didn’t care who won the Superbowl because I’m a Miami Dolphins fan (although I am happy for the people of New Orleans)

Which brings us to the most important question of the day..

Which Superbowl commercial was your favorite?

Check out all of the commercials below
(Even the ones you may have missed)

Share this page with all of your twitter followers by clicking the “tweet this” button

And be sure to leave a comment telling us which one was your favorite!

I know this doesn’t have anything to do with making money online…but just thought I’d have a little fun with you guys on a Monday :-)

Tweet This!

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A Cool Magic Trick And

Happy Friday Everyone

Today I’m going to break one of the cardinal rules of marketing

Ok…here’s the rule

“When every you are communicating with your followers, only focus on one thing.”

Today, (because it’s Friday and I’m in a silly mood) I’m going to focus on 3 things

1. A cool magic trick
2. The fact that I’m not married to my assistant
3. The KISS method for your business

And as always:

- Be sure to pass this video along if you found value in it
- Be sure to leave a comment in the “comment” section below
- Check out the link below the video after you’ve left a comment

Enjoy!

Click Here If you want to have your own “Money Getting” System set up in just 1-3 hours from right now!!

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4 Ways to Use Twitter Lists for Marketing

twitter1Ok, so maybe you have a Twitter account set up and have started checking out the site, or maybe you’re still among the ranks of small business owners who haven’t found that compelling reason to get off the sidelines and start trying to use the site. Recently, Twitter launched a new feature that allows users to create lists of people on Twitter … making the site infinitely more useful for users who need some help navigating the flood of information that comes from the site.

1. Improve your PR “hit rate.” For several years now, there have been people who you might consider “influencers” in just about any industry creating content online. In your industry, that might be online reviewers, or bloggers, or key contributors to online communities. The problem for some time has been that it is increasingly difficult to capture their attention. As more large businesses launch “blogger outreach” campaigns, the attention of these influencers (bloggers or otherwise) is becoming more and more difficult the capture. Luckily, getting “coverage” on Twitter is often a much more simple ask. As a result, if you focus on asking to be mentioned through a Twitter stream, you can make it much more likely that someone will share their experience with you, or a useful message more readily through Twitter.

2. Get listed. The way Twitter lists work is that anyone can create a grouping of people or organizations on Twitter and put them into categories. These lists can be followed in bulk, which answers one of the biggest questions about Twitter … how can anyone find new people to follow, and how you can get new followers. With a search, you can now find lists of Twitter users that relate to the category your business is in. In many cases, you can approach the creator of the list with a request to add your business to the list if it is relevant. With a few hours of effort, this means you could connect with the most visible list creators online and dramatically improve the chances that people will find and follow your Twitter account.

3. Create your own collection. If there is any lesson that social media can teach you, it is that demonstrating your business as have expertise in a particular space can have big benefits, whether it is a services based business, or you have a product to sell. One of the ways to demonstrate that expertise that doesn’t require you to write new content or create multimedia such as videos is simply using the Twitter lists feature to create a new list on any topic. For example, if you have an interior design business – go out and find the 25 best Twitter accounts talking about interior design and create a list. Then you can email this list to people in your industry, share it through Twitter. Anyone who sees the list and its creator (you and your business), will immediately begin to perceive you as a thought leader and expert … if they don’t already.

4. Monitor for moments to respond. One of the best things about Twitter is that in the stream of real time dialogue are always questions from people seeking a response. With every post having a time and date stamp, it is very easy to dip into Twitter at any time to see who is having a particular question that relates to your business and exactly when they asked it. Taking this information, you can start to answer questions directly to people and share your point of view and expertise. Doing so can not only give you a chance to connect with potential customers directly, but also to have a “viral conversation” … in other words, a conversation with an individual that could easily be shared by others and passed around the web.

Author: Rohit Bhargava - from American Express OPEN

[Post to Twitter] 

Home Based Business Success Tip - Don’t Be A CheapSkate

Home based business success can only be determined by you, your actions, and your goals. If you have a goal in mind that you need to reach, you’re going to need tools along the way. This is no time to cut corners and be a cheapskate. You may be hurting for money right now, but the course of action you take at this moment will determine your success in the future.

You know by now that you need a website; this means you’ll need a domain, hosting, and design. You also need an auto-responder, and advertising (so people can find their way to your site). Most people look online for the cheapest possible deals and ways of skirting around monthly fees. Why would you want to pay someone for using their services, when you can get them for free? Well, I’ll tell you that if you want to achieve massive home based business success, then it’s better (in the long run) to actually pay for some of the services you’ll need

You want to use their services for convenience, stability, and reputation. If you go with an extremely cheap domain company and hosting account, then that is the type of service you’ll receive. They may have no technical support and a lot of downtime. You may have issues with your account, lost domain information, and countless other problems. Your best bet is to find a good domain service (like godaddy or namecheap) and a quality hosting company (like hostgator). You still shouldn’t pay more than $15/year for domains and no more than $10/month for a host (for start-up sites that is).

Proper website design is very important for achieving home based business success. For your website design, sure you could do it yourself if you know how to build sites. Or you could install wordpress and start blogging, or you could hire a website designer and have them take care of it for you. This way your site looks professional and you look like you should be taken seriously. You don’t have to spend thousands of dollars on a site design. Shop around. Typically local businesses charge more, and if your best friend’s daughter’s best friend says she can design it.. that’s nice. But don’t mix business and friendship. Hire someone you don’t know, this way you can boss them around or tell them you don’t like something without hurting their feelings.

Next… your auto-responder. This is one of those investments that you make now that will pay off in the future. You can try using the auto-responder that comes with your host (which I DO NOT recommend) or you could try one of those freebie online versions. And there’s some cheap services out there. Remember though, you get what you pay for. You may lose addresses, they may not back-up their information, you may not be able to transfer if you change your mind, and you may have slow deliverability or none at all.

Take my advice and get a quality auto-responder now (like aweber or icontact). Build that up and use it. Work that much harder to pay covering the cost of it if it’s bothering you that much.

When driving traffic to your website, tools like Google Adwords and article/video submission are priceless. Some advertising can be free and that may be the only real thing you can be a cheapskate on (for now). But paying for traffic (or tools that help drive traffic) is something that all of us home based business entrepreneurs have to do!

Establishing you and your website in the beginning may not be easy, but if you use a combination of SEO, social media, and other marketing tools, you should be able to get your site noticed. Once you have your own product or a special event, it’s then time to pay for some real advertising.

Of course the best and fastest way of doing all of this, is to get a mentor. Sure it’s not cheap, but it will help you achieve success a thousand times faster

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The Zeigarnik Effect

I was walking in a park the other day, and….

The Zeigarnik Effect is the tendency to experience intrusive thoughts about an objective that was once pursued but left incomplete (definition from PsychWiki)

In a nutshell it means that we remember things better when something is left unfinished or incomplete. It also means that we will keep reading something until we have closure or we have reached the end. If you leave something hanging, you’ll generate suspense and the reader will have to complete the story, unable to leave right in the middle.
(To finish reading this post, click on Read More)

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