Tuesday, January 18th, 2011

How to Use Twitter to Build Your Email List

It’s been a well-known truth of the Internet since it became a tool of business that a well-developed email list is one of the best ways to make money for any business, online or off. Having a great list can save you time, energy, and money, as you will be able to streamline your marketing process and won’t have to waste the money on a separate marketing firm.

One of the easiest ways to start adding names onto your email list through Twitter followers is by simply adding a link in your Twitter profile to sign up for the email list of your business. There are a variety of ways that you can further entice people to sign up for lists like this, such as a sign-up discount or special, email list only offers.

Of course, the difficulty is actually getting people to sign up for your email list. In order to convince them to do so, you need to convince them of one specific thing: that your email list is worth being on. This includes, perhaps somewhat obviously, that you can offer them great deals or special offers available only through your email list.

However, this also means that they need to like you, and this can be a bit trickier. IF most of your tweets are trying to sell products or promote your business, you won’t end up with very many followers. Rather, you need to continuously pump out interesting tweets, and organically attract people to your messages – and then throw out links or special promotional messages.

Bear in mind that using Twitter to make your email list grow, and thus your business, is not an overnight process. It will take time, patience, and effort, just like all forms of business success. That said, it is not particularly difficult if you focus on providing great content, interesting tweets, and a phenomenal product or website.

 

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Category: social media / Twitter
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